In this case study, I reimagined an NBC Nightly News segment that was originally produced for broadcast into a format optimized for TikTok and Instagram Reels.
The original piece had already earned a few million views on YouTube (understandable, given the unbeatable combo of a boy and his goat), but I saw an opportunity to tailor it for short-form audiences.
Recognizing the kid’s natural charm and interview strength, I focused on his standout soundbites, streamlined the context, and tightened the story from 1:38 to 38 seconds.
The result was a snackable, emotionally resonant edit that reached over 20 million views on TikTok, showing how strategic editing and platform-native storytelling can transform traditional content for digital success.
View the original video below, and tap the TikTok icon to watch the viral short-form version.